This morning I asked my friend Matt if I’d ever mentioned how irritating I find the phrase “friendly reminder.”
He immediately said, “It sounds kind of passive aggressive.”
Yes! Bingo! Drum roll, and all that stuff!
When I see something that says, “friendly reminder,” I question why it would be anything other than friendly. Am I accustomed to getting snarky, mean-spirited or angry reminders from this source?
Have I been somehow remiss and deserving of a nasty note (Your library book is overdue! Or, you forgot to pick up your kid at daycare! Or, you missed your first payment on the billion dollar loan I made to you.)?
I have often imagined the scene behind this communication.
A boss will say, “Make sure you send a friendly reminder to everyone to return their forms to HR by Friday.” And the responsible person, wanting to do what is expected of her, sends out a notice titled “friendly reminder.”
C’mon! Just do it in a non-snarky way. Don’t tell us you’re being friendly. How about just crafting something polite and to the point, “Please return your blah-de-blah forms to HR by Friday so that we can make sure you’re properly enrolled in time for the new year.”
Or: “We look forward to seeing you at your dental appointment on Monday. Be sure to let us know if you need to change your appointment for any reason.”
Otherwise, it sounds like you’re saying, “I’m telling you this is a friendly reminder, but I really am terribly angry and don’t have the slightest bit of confidence that you will remember to do what you’ve committed to do.”
I don’t think friendly reminders are intended to make me grumpy. So skip the label and just be direct. I will feel infinitely more friendly toward you.